Brett Gundlock didn’t know anything about immigration. He had not lived the immigrant experience himself nor did know anyone who had. His limited views on the subject came from what he had heard during his occasional chats with cab drivers and by listening to their stories. Read more
When it comes to shopping for eyewear, how do new immigrants differ from their Canadian-raised offspring?
The fifth and current wave of immigration to Canada started after reforms were made to the country’s immigration law in the late 60s and throughout the 70s. The majority of immigrants began coming from South Asia, China, and to a lesser extent from the Philippines, the Middle East, Africa and Latin America.
So what do those recent immigrants look for when they go to optical stores here? And are there any differences between the ones who moved to Canada and their native-born offspring when it comes to consuming eyecare products? Read more